Substack leaderboards are designed so that publishers can find new subscribers and subscribers can find great publishers.
On the Explore page are a variety of categories where readers can click on what interests them and easily subscribe.
How do I get on a leaderboard?
All categories except "Staff Picks" are automated based on a writer's performance on Substack with factors including the total number of paid subscribers.
Our leaderboards have always spotlighted publications that have found success through paid subscriptions. Subscribers are the most important, and with Recommendations, this cross-promotion tool helps writers directly endorse each other’s publications on Substack and gain new subscribers.