We’ve recently made some adjustments to calculating your publication’s GAR, which you may have noticed on your Subscribers dashboard.
What causes my GAR to change?
If you or a paid subscriber have changed their subscription, this can affect your publication's GAR.
The following subscription changes are now recognized differently.
A reader is moved to a comped subscription
A reader is on a $5 / month subscription with 10 days left in their month is moved to a comped subscription.
- Previous GAR calculation: That GAR would remain consistent through the remaining 10 days of the payment period and then drop to $0 after the original end date.
- New GAR calculation: That GAR would drop to $0 on the day the subscription is moved into a comped subscription.
Changes to extensions
A reader’s $10/month subscription is ending on 1/31, but you’ve extended it for 7 days on 1/20 at no cost to them.
- Previous GAR calculation: The GAR for this reader would stay $10 until the original end date on 1/31, and on 2/1 (when the extension starts), the GAR would drop to $0 until 2/7.
- New GAR calculation: The GAR for this subscriber will stay $10 through 2/7.
A refund occurs
A reader subscribes to a $10/month plan on 1/1 but cancels their subscription, and you issue a refund of $5 on 1/10.
- Previous GAR calculation: The reader's GAR would be $10 between 1/1 and 1/9. Once the refund is processed on 1/10, the GAR will drop to $5.
- New GAR calculation: The GAR will remain $10 for the entire subscription length.
A reader changes their plan or you increase your prices
A reader on a $5/month plan has 10 days left, but they upgrade to a $8/month plan.
- Previous GAR calculation: The GAR would stay $60 through the remaining 10 days and increase to $96 once the first $8 invoice was paid.
- New GAR calculation: The GAR will increase to $96 for the remaining 10 days of the original payment period.
A reader changes their plan mid-subscription
A reader’s $5 / month subscription expires on 1/31, but the reader upgrades to a $60 / year subscription on 1/3 .
- Previous GAR calculation: The GAR for this subscription would drop to ~$55 on 1/30 since the user would not be charged the full $60.
- New GAR calculation: The GAR for this subscription will be $60 after 1/30.
A reader transfers their subscription to another user
A reader has a $5/month subscription that they transfer to another user on 1/3.
- Previous GAR calculation: The GAR would be assigned to the subscriber who made the original payment for the payment period, and the new user's GAR would still be $0 after 1/31.
- New GAR calculation: Before 1/31, the GAR will be assigned to the subscriber who made the original payment. After 1/31, the ARR will be associated with the new reader to whom the subscription was transferred.
A reader cancels their subscription and loses paid access
A reader does not renew their subscription and cancels it with 10 days left in their original payment period.
- Previous GAR calculation: Their GAR would remain consistent through the remaining 10 days of the payment period.
- New GAR calculation: Their GAR will drop to $0 on the day the subscription is canceled.