Email providers assign our emails to spam based on the sender and content, among other signals.
We recommend:
- If the newsletter is in the Spam or Promotions folder, make sure to "mark as not spam" in your email client and move it to your Inbox.
- Add the publication's Substack email address to your contact list. All posts will be sent from this address: [subdomain]@substack.com. Replace 'subdomain' with the name of the publication.
- Send an email to the publication's Substack email address.
These steps can help your email client recognize newsletters from publications you're subscribed to as not spam.