Your Stats tab will display metrics around monthly visitors and the sources from which they came from. To learn more about what each source means, please see below.
Direct:
- When someone types in your URL directly into the browser and lands on your publication
- When someone who is using a web browser anonymously lands on your publication
- When someone accesses your publication via email
- When someone types in your URL directly into the browser and lands on your publication
- When someone who is using a web browser anonymously lands on your publication
- When someone accesses your publication via email
Visitors:
- The number of people who visited your publication from the related source (i.e. 36 people came from Facebook and landed on your site)
- The number of people who visited your publication from the related source (i.e. 36 people came from Facebook and landed on your site)
Free Signups:
- The number of people who signed up for a free subscription from the related source (i.e. 9 people from Facebook signed up for free)
- The number of people who signed up for a free subscription from the related source (i.e. 9 people from Facebook signed up for free)
Subscribed:
- The number of people who signed up for a paid subscription from the related source (i.e. 0 people from Facebook signed up for a paid subscription)
- The number of people who signed up for a paid subscription from the related source (i.e. 0 people from Facebook signed up for a paid subscription)
When we send an email with a link, we'll add a tag to that link so we can track where traffic is coming from.
Direct (CTA):
- This means someone clicked on a CTA (call to action) from an email and landed on your publication
- This means someone clicked on a CTA (call to action) from an email and landed on your publication
Direct (Substack):
- This means that someone clicked on a CTA (call to action) from Substack.com and landed on your publication
Substack Network:
-If you have paid subscriptions, the Network section tells you how many of your paid subscribers came via the Substack network. The Substack publication and payment ecosystem makes it simple for readers to find and subscribe to their favorite publications.
