Your Stats tab will display metrics around monthly visitors and the sources from which they came from. To learn more about what each source means, please see below.
Direct:
- When someone types in your URL directly into the browser and lands on your publication
- When someone who is using a web browser anonymously lands on your publication
- When someone accesses your publication via email
- When someone types in your URL directly into the browser and lands on your publication
- When someone who is using a web browser anonymously lands on your publication
- When someone accesses your publication via email
Visitors:
- The number of people who visited your publication from the related source (i.e. 36 people came from Facebook and landed on your site)
- The number of people who visited your publication from the related source (i.e. 36 people came from Facebook and landed on your site)
Free Signups:
- The number of people who signed up for a free subscription from the related source (i.e. 9 people from Facebook signed up for free)
- The number of people who signed up for a free subscription from the related source (i.e. 9 people from Facebook signed up for free)
Subscribed:
- The number of people who signed up for a paid subscription from the related source (i.e. 0 people from Facebook signed up for a paid subscription)
- The number of people who signed up for a paid subscription from the related source (i.e. 0 people from Facebook signed up for a paid subscription)
When we send an email with a link, we'll add a tag to that link so we can track where traffic is coming from.
Direct (CTA):
- This means someone clicked on a CTA (call to action) from an email and landed on your publication
- This means someone clicked on a CTA (call to action) from an email and landed on your publication
Direct (Substack):
- This means that someone clicked on a CTA (call to action) from Substack.com and landed on your publication
