Your Stats tab will show the sum of all visits to your publication across platforms - and where those visits came from.
Source
- Where your visitors came from, also known as referral traffic.
Direct
- When someone types in your URL directly into the browser and lands on your publication.
- When someone who is using a web browser anonymously lands on your publication.
- When someone accesses your publication via email.
Views
- The sum of all views to your publication from that particular source (i.e. 36 people came from Facebook and viewed your Substack).
Free subscriptions
- The number of people who signed up for a free subscription from the related source (i.e. 9 people from Facebook signed up for free).
Paid subscriptions
- The number of people who signed up for a paid subscription from the related source (i.e. 0 people from Facebook signed up for a paid subscription).