How do readers subscribe to my Substack?

From your Substack publication:

Readers can directly subscribe to your newsletter on their first visit to your publication. They'll be prompted to subscribe or have the option to read it first.


Tip: To add a cover photo and edit the description about your publication, head to your publication's Settings page and scroll to Branding.

From a post or email:

You can also encourage readers to subscribe by adding a Subscribe now button in your posts. 

When creating a new post, select "Buttons" and select "Subscribe now" or "Subscribe with caption" from the drop-down menu.



What will readers see when they enter their email and subscribe?

If you have payments enabled, when readers enter their email address and click "Subscribe", they'll be presented with your publication's subscription plans.

On Substack, there are four types of plans:

  • Free: Free subscribers will receive free posts via email and the Substack app.
  • Monthly: Subscribers will automatically be charged each month and can access paid posts.
  • Annual: Subscribers will make a one-time payment and this rate will automatically renew. Readers or listeners can access paid posts like monthly subscribers. 
  • Founding Member: Subscribers can access founding member only posts. Learn more here on how to set up a Founding Member plan.


Tip: To customize each plan's benefits, follow the steps here.

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