To gift a paid subscription to a Substack publication, navigate to https://subdomain.substack.com/gift (replace "subdomain" with the publication name) and enter the requested details.
If you'd like to send the gift subscription at a later time, check the box next to "Schedule for later" and select your preferred date from the date picker.
What happens next?
Once you purchase a gift subscription, you'll receive a payment receipt confirming your purchase.
The gift recipient will receive an email and be able to access paid content immediately. If they don't have a Substack account, one will be created for them automatically, and they can sign into the Substack publication to start reading.
Once the subscription is ending, the gift recipient will receive reminder emails where they'll have the opportunity to purchase a paid subscription plan or subscribe as a free reader.