Readers can gift paid subscriptions to other readers by navigating to https://your.substack.com/gift (Replace "your" with your publication subdomain).
What happens next?
Once they purchase a gift subscription, the gift recipient will receive an email and be able to access paid content immediately. If they don't have a Substack account, one will be created for them automatically, and they can sign into your Substack publication to start reading.
You'll receive a new paid subscriber email if you have the "New paid subscriber" notification setting toggled on in your publication's Settings page. The source will appear as "gift" in the email and the new paid subscriber's status will appear as "gift" on your Subscribers dashboard.
What happens when the gift subscription ends?
Before the gift subscription ends, we'll send reminder emails to the recipient on your behalf a week before and a day before it ends with the opportunity to purchase a paid subscription or subscribe as a free reader. If no action is taken, the recipient will be automatically unsubscribed from your publication on the expiration date.
Learn more on how your Substack can upsell gift subscriptions: How can I promote gift subscriptions during the holidays?