How do the top publication lists on Substack's homepage work?

"Free publications" are ranked according to active readership (not just subscriber count). "Paid publications" are ranked according to the number of paying subscribers you have.

"Top posts" are ranked according to a mix of how many times a post has been liked, as well as recency. Note that the only people who can like posts are a publication’s free or paid subscribers. We attribute greater significance to the likes from paying subscribers.

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