Interested in seeing how your post is performing on Substack? You can view a detailed overview on the web or a snapshot view directly on the Substack app. On the Substack app, you can quickly view important statistics for your posts, such as views in the Performance tab and subscriber engagement in the new Discussion tab.
You can access stats in the app for your latest post via a banner that appears on Home for the first two days after publishing a post or by navigating to a specific post in the app and clicking the “View stats” banner under the post title.
Tip: To remove the banner from Home on the app, press and hold the banner notification. Then tap "Dismiss" to hide the banner.
In the Performance tab, you can view:
- Engagement: How many times was your post liked, commented on, restacked on Notes, and shared. Tap each of the first three icons to see more details.
- Views: Total views for the post across web, email, and the Substack app. This includes growth over time, and a comparison to your average views per post.
- Revenue: If you have paid subscriptions enabled, see the estimated revenue increase from this post, including growth over time, and a comparison to your average revenue per post.
- New subscribers: The number and profiles of people who subscribed after reading the post. (We only show profile links for subscribers with profiles set up).
- Subscriber sources: The number of new subscribers (free and paid) from each source, in ranked order. You can tap the names of other Substack publications. The “Substack” category includes platform discovery surfaces such as Notes, search, leaderboards, and other recommendations.
- Traffic sources: The number of views from each source such as email or Google, in ranked order.
Learn more about stats here: A guide to Substack metrics
Tap on the Discussion tab to see how people are engaging with your post on Substack by way of commenting, restacking or quoting on Notes, or linking to your post.
For video or podcast posts, you may see details such as:
- Video plays: The number of times your video was played for at least 5 seconds. If one person watches a video five times, that counts as five plays.
- Video watch time for video posts: The total number of hours people spent playing the video. If sixty people watch for one minute each, that counts as one hour of watch time.
- Video engagement curve: See the percentage of viewers who stayed tuned into your video throughout the entire run time.
- Podcast downloads for episodes distributed to podcast feeds: The number of times that at least 60 seconds of the episode was downloaded to a unique device.
If you publish your live video recording as a post, you'll be able to view stats about the post on the Substack iOS app. At this time, live video stats for unpublished live video recordings are not available.
The post stats for published lived videos combine the data from the live video and the post. The only metrics that will not be included are podcast downloads and subscription sources.