If you have a Substack publication, we'll display a subset of your subscriber count on your Substack profile.
Readers can click on the subscriber count and see a list of subscriber profiles. The profiles listed here are of people who've selected to publicly show their subscription to your Substack on their profile.
If you'd like to remove the subscriber count and have "See subscribers" shown instead, head to your publication's Settings page. In the Publication details section, scroll to where it says, "Display publication info on profile and subscribe prompts". Click on the toggle to move it to the left and the count will be immediately hidden.