Connecting Google Analytics to Substack allows you to track page views, sign ups, and paid subscriptions.
How do I get started?
1. To start with Google Analytics, you’ll need to create an account and a property with a data stream.
You can find the complete steps including an instructional video on Google: [GA4] Set up Analytics for a website and/or app
2. After you've finished the setup or if you already have an account with a property, locate the Measurement ID (also known as a Google tag) associated with your property's data stream.
Step by step instructions with screenshots can be found on Google: [GA4] Find your Google tag ID
3. Navigate to your publication's Settings page and scroll to the Analytics section. Enter the measurement ID and click "Save".
Tip: The Google tag will usually start with "G-".
What happens next?
Events for page views, sign ups, and paid subscriptions should begin to show up in your Google Analytics account after 24 hours.