Introducing a new way to manage your posts.
The new Posts page streamlines your ability to create, edit, and publish posts. With new features such as filtering and sorting, this re-design allows you to view multiple posts and high-level post stats in one view.
The current version of the Posts page
An old version of the Posts page
In the Published section, you'll see every post that you've published on your Substack– posts that you've deleted will not appear here.
In the Drafts section, you can access any posts that you've started but haven't yet published. Click on the hamburger menu next to each draft post to edit, duplicate, or delete the draft.
Tip: Drafts can be accessed both in the Home and the Posts tab.
Posts that appear in Scheduled are drafts that you've scheduled to be published on the web version of your Substack or scheduled to be published to the web and sent via email and the Substack app at a future date and time.
To edit or remove the scheduled date and time of the future post, select the hamburger menu and select "Edit post". On the draft, click on the date and time above the editor toolbar to see the option to un-schedule the post.
What can I do on the new Posts page?
For each section, you can filter and sort how you want to view your published and draft posts.
Click on "Filter" and select from an array of options to quickly filter your posts list: audience, post type, section, author, or tag. If you don’t see one of these options, it likely means you don’t have any posts with that criteria. For example, if you don’t see "Tag", perhaps you haven’t added any tags to your posts yet.
If any posts match your filters, they'll appear on the Posts page. To remove a filter(s), select "Filter" and click on "Clear all".
Tip: You can also filter by a specific date range using the calendar icon in the top right of the filters menu.
If you'd like to see your posts in a different order, select the down arrow next to "Filter". Select whether you'd like to view your posts from newest to oldest, oldest to newest, or recently edited. If you use the search function, you can sort the posts that appear by relevance.
Note: What you select in the sort order will determine how you view posts on the Posts page. This does not change how readers view posts on your publication.
On the posts page, you can type any search term into the search bar to see posts that match that search term populate below. You can search for posts on your Published, Drafts, and Scheduled sections.
The Overview tab shows a high-level view of how your post is performing and how readers came to the post.
- Total views: The number of views on your post, similar to page views. They include both web, email, and the Substack app.
- Free subscription: The number of people who subscribed to your publication from that post.
- Paid subscription: The number of people who signed up for a paid subscription from that post.
- Recipients: The number of unique people who received an email or Substack app notification about this post.
- Open rate: The percentage of people who opened this post after receiving an email or Substack app notification about it. If one person opens your post five times, that counts as one open.
- Link clicks: The percentage of openers who clicked a given link in your post and the total click count.
- Traffic sources: The top traffic sources that readers found a post from.
The Reach tab summarizes how your post reached your subscribers. You can see chart views of recipients, delivery rate, and view count, plus a list of how readers found your post and its traffic sources.
Recipients: The number of unique people who received an email or Substack app notification about this post. Subscribers who receive both an email and a mobile app notification are only counted once.
- Delivery rate: The percentage of subscribers whose email or mobile app notification for this post was successfully delivered. Subscribers who receive both an email and a mobile app notification are only counted once.
Views: The total number of views on your post, similar to page views. They include both web, email, and the Substack app. If one person views this post five times, that counts as five views.
The Engagement tab gives you a sense of how your subscribers interacted with your post via an engagement rate, open rate, click-through rate,
Engagement rate: The percentage of subscribers who engaged with this post after opening an email or mobile app notification for the post. Engagements include: liking a post, clicking a link, sharing or restacking a post, commenting on a post, and reading a post to the bottom. Subscribers who engage multiple times (e.g. like and comment) are only counted once. Users who engage with your post but are not subscribed are not included in the engagement rate.
- Open rate: The percentage of subscribers who opened this post after receiving an email or Substack app notification about it. If one person opens your post five times, that counts as one open.
- Click-through rate: The percentage of subscribers who clicked a link in this post after opening an email or mobile app notification for the post. Users who click links but are not subscribed are not included in the engagement click-through rate.
The Engagement tab also shows which subscribers who opened the email post clicked on a link and which readers liked and commented on the post.
The Growth tab helps you understand how the post affected your publication. If you have payments enabled, this tab will show how much your gross annualized revenue changed and how many new paid and free subscribers the post generated.
Estimated annualized revenue: The estimated Gross Annualized Revenue from the new paid subscriptions driven by this post. Coupons, subscription changes, and payment failures after retries are not factored into this estimation.
Paid subscribers: The number of readers who became paid subscribers after reading this post. Readers may have been free subscribers or could be new subscribers.
Free subscribers: The number of readers who became free subscribers after reading this post.
Note: You’ll also see a list of people who unsubscribed as a result of this post.